By Eli Frey, biologist
Clean beauty, wellness and non toxic living, backed by science
Ingredient science, honest product picks and natural materials, explained by a biologist with field and lab experience across four continents.
Explore by topic
Beauty Science
What the research says about serums, peptides, red light and the ingredients in your routine.
Non Toxic Home
Safer cookware, cleaners, bedding and air, chosen with the evidence in mind.
Gems and Natural Materials
Birthstones, pearls, silk and the natural materials behind beautiful things.
Latest posts
- Copper Peptides: What the Science Actually Shows (A Biologist’s Review)
Do copper peptides work? A biologist reads the studies on GHK-Cu for skin and hair, the side effects, what not to mix, and the best serums to try. - The 7 Best Bamboo Bedding Sets for Ultimate Comfort and Sustainability
Bamboo bedding transforms sleepers’ comfort with eco-friendly luxury, but which brand delivers the perfect blend of sustainability and softness? - 10 Best Natural Lip Balms to Keep Your Lips Hydrated and Smooth
Natural lip balms can transform your lip care routine; discover the top 10 picks that promise hydration and smoothness for irresistibly soft lips. - 5 Best Sustainable Skincare Products for a Greener Beauty Routine
In search of eco-friendly skincare solutions? Discover five outstanding sustainable products that will elevate your beauty routine and reduce your environmental impact. - 10 Best Organic Sunscreens for a Safe and Eco-Friendly Summer
Heading into summer? Discover the 10 best organic sunscreens that protect your skin and the planet—your sun-safe adventure awaits! - 5 Best Organic Face Moisturizers for Glowing Skin
Wondering which organic face moisturizers can transform your skin? Discover the top five picks for a radiant complexion!
From the shop
- eco friendly
Women’s Keep The Wildlife Safe Embroidery Eco Fitted Hoodie
$47.00 Select options This product has multiple variants. The options may be chosen on the product page - eco friendly
Unisex Keep The Wildlife Safe Organic Embroidery Sweatshirt
$40.00 Select options This product has multiple variants. The options may be chosen on the product page - eco friendly
Unisex Keep The Wildlife Safe Eco-Friendly Organic Cotton Embroidery T-shirt
$35.00 Select options This product has multiple variants. The options may be chosen on the product page
Hi, I’m Eli
I’m a biologist with field and lab experience across four continents. Here I look at beauty, wellness and home products the way I look at any study: what is in it, what the evidence says, and whether it is worth your money.